Now while I think it is great that media has been acknowledged by the colleges and universities, there is a big, big, BIG problem afoot within the industries. I get a lot of emails from students asking me about how to get started in camerawork etc so I know that such people read this site a lot.
The industry is being destroyed. Literally. It is being eaten from within by a gigantic maggot that won't stop eating until every last morsel has been devoured.
Recently I was told of someone in broadcast whose day rate had been slashed from £300 a day to £80 a day. Now for many media students the idea that someone who does camerawork can get paid between £300 and £600 a day is very enticing. A lot of people think it is a way to become rich. Still others, the ones who are causing the present destruction of the industry think that they can be clever and start charging far less, or doing the work for free.
Let me tell you guys about the £500 average day rate. You might not work every day of the week. Hell on a slow month it might be your only days work! Not sounding so bloody great now is it? Even if you worked most days of the week, that money still has to account for a pot that contains business expenses such as insurance, electricity bills, phone bills etc. It also has to account for any new equipment that is needed. As well as this it has to account for days when you aren't working, unpaid time basically.
When all the maths are done £500 a day is roughly what you need to keep your business running and to be comfortable. NOT rich. Please also take into account that camerawork is a very highly skilled profession. With that in mind it isn't a huge amount of money at all. Many camera guys these days are barely breaking even.
This problem is made far, far worse by the sheer number of media students leaving university and being quite willing to work for free or for very low rates just to get their foot in the door. The trouble is this. The employers know that there is a constant stream of shmucks every year who will work for bread and water. Think you have a future in the industry? Think again. You've just helped to destroy your own career. Next year there will be more students coming out of Uni who will be hired instead of you because they, like you in the year before, will be willing to work for nothing.
When mainstream broadcast television sinks to the level of offering a budget for four hour long documentary programmes of £2225 each, there is one hell of a serious problem. Possibly an irreversible one.
The dilution of budgets and advertisers across so many television channels hasn't helped matters. But low ballers have made an already bad issue a lot worse. You aren't being clever by offering really low rates. You are killing your own prospects for the future.